The brand Lancome appeared in 1935. Since 1964, it has belonged to the company “L’Oreal”. This brand produces decorative and caring cosmetics, perfumes and toilet water. The founder of the company was Arman Petitjean, a man of many talents. During his life, he managed to work as a merchant, a military man, a diplomat, a perfumer and a cosmetologist. Creating his company, Arman wanted to tell the world about the beauty of France. And he did it.
Lancome – the embodiment of the French style
The first products released by Petitjean were five fragrances. They were presented at the international exhibition in Brussels in 1935, where they obtained public recognition. The perfumes were warmly received in dozens of countries around the world. The products attracted the customers’ attention with pleasant compositions and extraordinary design of the bottles, developed by the professional artist Georges Delhomme.
The history of the brand started with fragrances.
Characteristic features of perfumes produced by the French brand:
prevalence of the natural scents in the cosmetic lines;
light and harmoniously selected compositions;
stylish bottles to match the scent.
Decorative cosmetics from Lancome
Having succeeded in the field of perfumery, Petitjean decided to start producing decorative cosmetics under the brand name Lancome. The first collection represented the set of lipsticks, characterized by the creamy softness, intense colour, a light spectacular finish and a nice smell. A few years later, foundations, face serums, mascaras, lip glosses, powders and many other makeup products appeared on the market. The company works independently on the development of the new cosmetic formulas and creates effective products with a high-quality composition.
Lancome managed to turn a regular lipstick into a fashion accessory.
Features of the production of decorative cosmetics:
conducting studies in the research centres;
involvement of specialists from different fields (biochemistry, biophysics, dermatology, etc.);
regular testing of the products on thousands of volunteers.
Deodorants and blush, correctors and eyeliners, foundations and lipsticks – the range of products of the French brand presented at MAKEUP is very wide (and it is constantly increasing). There are real stars among the fans of Lancome: Anne Hathaway, Emma Watson, Mena Suvari, etc. Clive Owen advertised a cosmetic product line for men for a long time.